Terms of Use

Last updated: 9 October 2026

About these terms

These terms of use are an agreement between you and Primority Ltd. They govern your use of Agenta24 Finance, the online platform available at finance.agenta24.com (the "service").

By creating an account, accepting an invitation or using the service in any other way, you agree to these terms. If you use the service on behalf of a firm or a business, you confirm that you have authority to bind that organisation to these terms.

If you do not agree to these terms, do not use the service.

Who we are

Agenta24 Finance is operated by Primority Ltd, a company registered in Scotland under company number SC389943. We refer to Primority Ltd as "we", "us" or "our" in these terms.

What the service does

The service provides AI-assisted finance agents for accountants, bookkeepers, tax advisers, CFOs, business advisers and the businesses they support. Current features include connecting a business to its accounting software (such as QuickBooks Online), analysing customer payment behaviour, and preparing suggested customer messages for review and sending.

The platform is in active development. Features are released in stages, and we may add, change or remove functionality as the service develops.

The service is not professional advice

The service is a tool. It organises information, highlights patterns and prepares draft material for review. It does not provide accounting, tax, legal or financial advice, and it is not a regulated professional service.

Suggestions, drafts and findings produced by the service must be reviewed by a competent person before they are relied on or acted on. You remain responsible for professional judgements, for the accuracy of anything you send on behalf of a business, and for compliance with the rules that apply to you and your clients.

Accounts and roles

Access is by account. Adviser firms and client businesses are separate organisations, and access to each organisation's data is controlled by membership. Accounts are personal to the named user and sign-in is by emailed one-time codes or equivalent verification. Keep your access to your email account secure and tell us promptly if you believe an account has been compromised.

Each organisation controls who its members are and what they may do. If you invite a colleague or accept an invitation into an organisation, that organisation's administrators control your access and can change or remove it.

Your responsibilities

You agree to use the service lawfully and responsibly. In particular, you are responsible for:

  • the accuracy of the information you and your connected accounts provide, including financial records from connected services;
  • the decision to connect a business to the service, and for making sure you have permission from that business to do so;
  • reviewing and approving messages before they are sent, unless the organisation has chosen to enable automatic sending for message types where that is permitted;
  • the content of any email sent from your organisation, including compliance with email marketing and electronic communication law;
  • keeping the number of people who can access a business's data limited to those who genuinely need it.

Connections to other services

The service works by connecting to services you already use, such as QuickBooks Online for accounting records and Microsoft or Google mail for sending email. Connecting a service is your decision and is done through the provider's own consent process.

You can disconnect a service at any time from within the application. Disconnecting removes our ongoing access going forward. Some providers require you to revoke access through their own account settings as well, and we will tell you where that applies.

We access connected services only for the purposes of operating the features you have enabled, and only with the permissions you granted.

Artificial intelligence

The service uses artificial intelligence models to analyse payment behaviour, recognise customer situations and draft suggested messages.

How we protect accuracy and privacy:

  • figures, names, amounts and dates are taken from your connected records and inserted by the service itself, not invented by a model;
  • identifying details are separated from the material sent to AI providers wherever practicable;
  • drafts are stored so that only people with permission for that business can see them;
  • every suggested action is recorded in the activity history, including what was proposed and what was decided.

AI output can be wrong or unsuitable for a situation. It is provided for review, not for unreviewed use.

Sending email

Where email sending is enabled, messages are sent either from an Agenta24 Finance address on behalf of the business or from a mailbox the business has connected, as the business chooses. A copy of sent messages is provided to the business owner for transparency, and replies are directed to a named contact the business chooses.

You must not use the service to send unlawful, misleading, harassing or unsolicited bulk email. We may suspend sending for an organisation that does.

Charges

Access is currently provided as part of the platform's development. If we introduce charges, we will tell you the price and what it covers before it applies and give you a reasonable opportunity to decide whether to continue. These terms will be updated to cover billing when charges begin.

Acceptable use

You must not: attempt to access data belonging to another organisation; interfere with the security or availability of the service; use the service to infringe the rights of others; scrape, resell or provide the service to others as your own product; or use it in any way that breaks the law or the terms of connected services such as QuickBooks Online, Microsoft or Google.

Your data

Financial records, customer information and message drafts are treated as your organisation's data. We store accounting snapshots encrypted, restrict access through permissions, and keep an activity history. Details of how personal data is handled are set out in our privacy policy.

If your organisation stops using the service, we will make reasonable arrangements for you to export or delete your organisation's data, subject to legal retention requirements.

Availability and changes

We aim to keep the service available, but it depends on third-party services and infrastructure, and we do not guarantee uninterrupted availability. We may suspend the service for maintenance or reasons beyond our control, and will restore it as soon as reasonably practical.

We may change these terms to reflect new features, legal requirements or improvements. We will notify account holders of material changes in advance through the service or by email, and continued use after the change takes effect means you accept the updated terms. If you do not agree, you may stop using the service.

Ending this agreement

You may stop using the service at any time, and an organisation's administrators can remove members. We may suspend or end an account if these terms are seriously or repeatedly broken, if required by law, or if an organisation's use of the service harms the service, its users or its providers. Where practical, we will explain why and give notice.

Sections that should reasonably survive termination, including liability, governing law and data arrangements, continue to apply afterwards.

Liability

The service is provided with reasonable skill and care. We do not exclude or limit liability for anything that cannot lawfully be limited, including death or personal injury caused by negligence, fraud, or your statutory rights as a consumer.

Subject to that, we are not liable for indirect or consequential loss, loss of profit, revenue, business or goodwill, and our total liability under these terms is limited to the total amount you have paid us for the service in the twelve months before the event giving rise to the claim, or a reasonable floor where no charge has yet been made.

The service relies on information from connected systems. We are not responsible for the accuracy or completeness of that information as provided by those systems, or for decisions taken without appropriate review.

Events outside our control

We are not in breach of these terms where failure or delay results from something outside our reasonable control, including failures of third-party providers, internet infrastructure, or industrial action.

Governing law

These terms are governed by the laws of Scotland, and the courts of Scotland have non-exclusive jurisdiction. Nothing in this section limits your right to bring proceedings in the courts of your place of residence where applicable law gives you that right.

Contact

Questions about these terms can be sent to jf@primority.com.